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Who We Are CAN is a U.S.-based non-profit organization with a mission to develop a network of rural communities and consumers that work together to support self-sufficiency and sustainable farming practices. After visiting several Latin American farming communities facing similar challenges, the founders, Steve Gliessman and Robbie Jaffe, initiated CAN in 2001, to link these communities in a grassroots effort to connect producers and consumers. CAN's network provides rural communities with the tools to become economically viable through agriculture while also benefiting the environment through:
CAN has developed a "fair trade direct" coffee marketing system. By linking coffee co-ops in Central America with U.S. consumers, CAN helps farmers receive a just and sustainable price for their coffee. Through linking growers and consumers in a 'global village farmers market,' CAN connects economic viability with ecological farming practices, including transitioning to organic production and reforestation.
CAN's grassroots network depends on you! It's simple and you can be part of CAN in a way that you choose. Here are some ideas:
...and Create Hope With coffee prices at an all-time low, millions of coffee farmers are struggling to survive. Communities and countries that depend on coffee trade barely make ends meet, with the cost of production often exceeding the price they receive for coffee beans. Farmers are looking for new ways to sell their coffee that are more economically sustainable, particularly through specialty coffee markets (i.e. organic, shade grown, Fair Trade, etc). To facilitate economic and environmental sustainability, CAN helps Fair Trade certified cooperatives receive an even greater price for their beans than through conventional Fair Trade, while also promoting sustainable agricultural practices. By linking direct marketing with ecological farming, CAN is a beacon for the future of the fair trade movement. |
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